Social Media has become one of the
essential tools for promoting businesses these days. And why it should not be?
You can get your message across to as many people as you want just by sitting
in the comfort of your home. People from all walks of life use Social Media
platforms to voice their concerns and opinions and the word spreads like a
wildfire. Everyone these days is using Facebook and other platforms to market
their name and reach out to as many people as they can.
Now, why is social media marketing a good option for your healthcare business?
According to statistics, about 34% of consumers look up to Social media or internet for Health tips. And what else than to have a healthcare brand reach out to people and know their concerns? It is feasible and also physicians will not be bound to answer a question to a single person but they can share it with everyone who is a part of or follower of their online community. Besides, many healthcare businesses have reached their goals and made people aware of their health and its importance just by having a presence on Social Media. There are many examples of such endeavors, some are listed below.
- Here are 5 examples of how social media is changing the way medicine works.
Different healthcare businesses are utilizing the power of social media to change the way people are treated and
this seems to be a promising next big thing. Social Media for medical marketing
is still a long way to go.
1 United Healthcare
What happens when a Healthcare facility
runs an online campaign to engage its followers in unique quizzes, games and
dares? People from everywhere engage and interact with their physicians and get
to learn a lot through this kind of campaign, which helps them to make their
life better and a lot healthier. This way people make healthy and smart choices
for themselves and their loved ones.
This is what United Healthcare did some
time back and succeeded in their mission to spread awareness about various
diseases. Apart from that, physicians may find it easier that many patients come
to them without any hindrance and enable their healthcare business to grow.
2 The Mayo Clinic
The Mayo Clinic has been in the business
for a long time and is a part of the tech savvy medicine trend. With their
onsite medical services, they are able to receive patients from around the
world. Mayo clinic has taken it step further by introducing the Sharing Mayo
Clinic Blog.
The Purpose of this blog is to connect
their patients from different parts of the world so that they share their experiences
with everyone and let them know their story.
3 Carilion Clinic’s #YesMaam Campaign
Hash tags are the new trend to get
anything popular in no time. By using hash tags, different topics become a
trend in a few hours. When Carilion Clinic introduced their Hash tag #YesMaam
on twitter what happened next was something extraordinary; people from far and
wide got tips and help on breast cancer. There was a huge turnout in terms of
questions and doctors succeeded in providing people with different suggestions
on Breast Cancer and its awareness.
This event made it all the more clear
that Social Media for Medical Marketing should be adopted to ensure that people
from different backgrounds around the globe have access to physicians who help
patients in every way and make them aware about different diseases and their
causes.
4 Johnson & Johnson
Innovation in every walk of life is
necessary to help grow and move forward. Case in Point: J&J, Johnson &
Johnson has fought for making medical care reachable to everyone and has
launched their campaign “Care Inspires Care” in the past to make acts of care
known to people around the world. During the 2014 FIFA World Cup, J&J
launched a Facebook Page by the name of “Care Inspires Care” to let people
share acts of care wherever they notice them.
Apart from that, J&J also launched a
campaign to offer scholarships to students willing to become a nurse. The
company donates $1 to the charity that is up to $50,000 every time someone
shares a photo of caring nurses in action. This campaign has led to many
students fulfilling their dream of serving humanity.
Johnson & Johnson has done a great
endeavor by helping the medical fraternity grow by leaps and bounds by just using
the power of Social Media.
5 GE Healthcare
Have you ever heard about a health care
brand talking about medical imaging on social media and that too, through a
Tumblr blog? Well, GE Healthcare is one of those few healthcare experts, who
have stepped into this foray and completely redefined the awareness of different
medical imaging technologies.
This blog contains radio images of
different creatures, from humans to insects and reptiles. The aim is to make
medical imaging and its understanding common among the masses.
GE Healthcare’s social media campaigns
led to many fresh graduates join technology and healthcare fields to work for
the betterment of people. The company’s profile boosted through various
programs carried on social media and made it one of the brands, with graduates
looking forward to join after completing their studies.
These were just a few names that have lit the flame and have inspired others to follow in their footsteps.
Different healthcare brands have evolved through years and social media has helped them achieve many of the milestones and is continuing to do so. We can clearly say that social media marketing is not only limited to fashion, eating out, technology and various businesses but, it is also helping the field of medicine. Physicians have employed various ways to get much of their work done and make people aware of different diseases and how they can take care of themselves to avoid being inflicted by one.
Facebook, Twitter and various platforms
are going to get doctors places and this is just the beginning. It is high time
we make Medicine tech-savvy.
References
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