Oct 5, 2017

Social Media Medical Marketing: Revolutionize healing practices


Social Media has become one of the essential tools for promoting businesses these days. And why it should not be? You can get your message across to as many people as you want just by sitting in the comfort of your home. People from all walks of life use Social Media platforms to voice their concerns and opinions and the word spreads like a wildfire. Everyone these days is using Facebook and other platforms to market their name and reach out to as many people as they can.

 
Power of Social Media in Health Marketing

Now, why is social media marketing a good option for your healthcare business? 


According to statistics, about 34% of consumers look up to Social media or internet for Health tips. And what else than to have a healthcare brand reach out to people and know their concerns? It is feasible and also physicians will not be bound to answer a question to a single person but they can share it with everyone who is a part of or follower of their online community. Besides, many healthcare businesses have reached their goals and made people aware of their health and its importance just by having a presence on Social Media. There are many examples of such endeavors, some are listed below.
  • Here are 5 examples of how social media is changing the way medicine works.
Different healthcare businesses are utilizing the power of social media to change the way people are treated and this seems to be a promising next big thing. Social Media for medical marketing is still a long way to go.


 
Power of Social Media in Medical Marketing

1 United Healthcare


What happens when a Healthcare facility runs an online campaign to engage its followers in unique quizzes, games and dares? People from everywhere engage and interact with their physicians and get to learn a lot through this kind of campaign, which helps them to make their life better and a lot healthier. This way people make healthy and smart choices for themselves and their loved ones. 

This is what United Healthcare did some time back and succeeded in their mission to spread awareness about various diseases. Apart from that, physicians may find it easier that many patients come to them without any hindrance and enable their healthcare business to grow.

2 The Mayo Clinic


The Mayo Clinic has been in the business for a long time and is a part of the tech savvy medicine trend. With their onsite medical services, they are able to receive patients from around the world. Mayo clinic has taken it step further by introducing the Sharing Mayo Clinic Blog. 

The Purpose of this blog is to connect their patients from different parts of the world so that they share their experiences with everyone and let them know their story.

 

3 Carilion Clinic’s #YesMaam Campaign


Hash tags are the new trend to get anything popular in no time. By using hash tags, different topics become a trend in a few hours. When Carilion Clinic introduced their Hash tag #YesMaam on twitter what happened next was something extraordinary; people from far and wide got tips and help on breast cancer. There was a huge turnout in terms of questions and doctors succeeded in providing people with different suggestions on Breast Cancer and its awareness. 

This event made it all the more clear that Social Media for Medical Marketing should be adopted to ensure that people from different backgrounds around the globe have access to physicians who help patients in every way and make them aware about different diseases and their causes.

 

4 Johnson & Johnson


Innovation in every walk of life is necessary to help grow and move forward. Case in Point: J&J, Johnson & Johnson has fought for making medical care reachable to everyone and has launched their campaign “Care Inspires Care” in the past to make acts of care known to people around the world. During the 2014 FIFA World Cup, J&J launched a Facebook Page by the name of “Care Inspires Care” to let people share acts of care wherever they notice them.

Apart from that, J&J also launched a campaign to offer scholarships to students willing to become a nurse. The company donates $1 to the charity that is up to $50,000 every time someone shares a photo of caring nurses in action. This campaign has led to many students fulfilling their dream of serving humanity.
Johnson & Johnson has done a great endeavor by helping the medical fraternity grow by leaps and bounds by just using the power of Social Media. 

5 GE Healthcare


Have you ever heard about a health care brand talking about medical imaging on social media and that too, through a Tumblr blog? Well, GE Healthcare is one of those few healthcare experts, who have stepped into this foray and completely redefined the awareness of different medical imaging technologies.

This blog contains radio images of different creatures, from humans to insects and reptiles. The aim is to make medical imaging and its understanding common among the masses.

GE Healthcare’s social media campaigns led to many fresh graduates join technology and healthcare fields to work for the betterment of people. The company’s profile boosted through various programs carried on social media and made it one of the brands, with graduates looking forward to join after completing their studies.


Social Media & Marketing Services


These were just a few names that have lit the flame and have inspired others to follow in their footsteps.

Different healthcare brands have evolved through years and social media has helped them achieve many of the milestones and is continuing to do so. We can clearly say that social media marketing is not only limited to fashion, eating out, technology and various businesses but, it is also helping the field of medicine. Physicians have employed various ways to get much of their work done and make people aware of different diseases and how they can take care of themselves to avoid being inflicted by one.

Facebook, Twitter and various platforms are going to get doctors places and this is just the beginning. It is high time we make Medicine tech-savvy.



References

     

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