Top 8 Digital Marketing Strategies For Medical Websites

The modern era is heavily dominated by technology as people look to sell, purchase and grow their business with the help of various online platforms. Even if you start with the smallest of the startups, you can’t deny the power of the digital platform. Not just a startup, but if you are a writer and post your write-ups on social media, there are chances you might get spotted by some celebrity or other personnel and who knows you might get that opportunity you have always waited for!

This is the power of digital marketing and social media platforms these days. Now, what exactly is digital marketing?

So digital marketing is the marketing or selling of the products on digital platforms, mainly the internet. Doing an ad campaign or distributing leaflets is now considered old school. There is more scope for the improvement or the publicity of your product or service if you give it a go on digital platforms. Every person at this age has a smartphone and easy access to the internet. And there is nothing that escapes the internet.

Digital Marketing

Digital marketing uses methods such as search engine optimization (SEO), search engine marketing (SEM), social media marketing and many more. Digital marketing has developed more since the 1990s and the 2000s. And it has largely changed the use of technology for the brands and businesses. It allows easy access to information about the brand and the customer interface has allowed easy interaction. To target large masses, you not only need a digital platform for its marketing, but you also need appropriate strategies.

Perfect and planned strategies that attract you a customer base are very important. You must think on the grounds of what catches attention easily and work on them. Social media sure does play a very important role in marketing, but you can also go for other digital platforms like radio and television.

With all the other services like shopping for clothes, groceries, furniture and many more things, the new arena opened is medical websites. Many medical websites have been launched, and they provide mainly consulting services. So here are some of the strategies for medical websites:

1. Social Media

As in all other things, social media plays an important role here as well. Becoming active on social media is of utmost importance if you want your services to flourish. With social media, you can tell your patients about your practices. You can use Facebook and Twitter to tell them about any new upcoming practices. You can remind your patients about the flu shots they need to take. You can also advise them about a healthier lifestyle through social media. This can spread a word if customers find the posts useful.

Social Media

2. Community Outreach

Though most of the hospitals do this very often, it can also be useful for medical websites. Small things to bring a certain community together and creating awareness among them and in the meantime also letting them know about your website. For example, organizing a marathon, or the latest trend of happy streets, and many more such things. This will create awareness among the people from a health point of view, and you can also market your website for further more such events. Over time, you can increase the number of people visiting your website.

3. Search Engine Optimization

With SEO, you make sure your website link appears on the top of all when a customer searches for certain keywords. The keywords are basically the words a customer types. It can be as vague as possible. For this, you need to find more pages on web portals that mention your address and give relevance to your practice to people.

4. Website Content

Having good website content is one of the most powerful marketing tools. Each time you post an article on your website, you automatically increase the chances of being among the very first search options on Google, if anyone searches for something. If your website is filled with useful general content, it is evitable that your website will attract more traffic.

5. Retargeting

You can also consider retargeting your old customers or the customers who visited you for general information. This means that once a customer has visited your website, and after sometime when he visits another website, your ad will pop up. Websites like AdRoll, Chango and Perfect Audience offer some of the best retargeting services.

6. Online Q&A Sessions

People have a lot of questions regarding medical services, and they go up to the sites like Quora or LinkedIn to have their doubts cleared. Most of the answers they receive are not well-researched and many times vague. Being a doctor, you can take up this opportunity and visit these websites and answer the questions yourself. You can also plug in the website link if the customers want more information and increase the traffic on your website thus.

7. Video Marketing

With highly influential video marketing platforms such as YouTube, you can post video content and reach many people. YouTube videos don’t have to be of the best quality. Just the smartphone camera can also be enough; you can consider buying a microphone for audio clarity. 

Video Marketing

For content for the videos, you can create inspirational videos or informative videos about certain diseases and their cures. Or can create awareness related videos, like drug awareness or any other thing for that matter.

8. Live Events

Live Events are also a great way to increase the traffic on your website. You can organize something like flash mobs that give a message. Flash mobs easily grab the attention of many people, and that will help you in the growth of your website. Other than flash mobs, you can also present street plays on topics such as the AIDS awareness of cancer awareness. And if you have a Facebook page or an Instagram handle, you can go live on them and inform your existing patients about the kind of events you have arranged.

These were some of the ways you can practice digital marketing for your medical website.